Hi, I'm Adam White
I help technology leaders and organizations break through the barriers that limit growth. With 25 years in the trenches, I've learned what actually works.
I help technology leaders and organizations break through the barriers that limit growth. With 25 years in the trenches, I've learned what actually works.
Over the past 25 years, I've had the privilege of building products that generated over $200M in revenue, scaling teams from 6 to 40+ people, and helping organizations transform how they work.
But my journey wasn't always smooth. I've been the struggling first-time manager, overwhelmed by the shift from writing code to leading people. I've made the mistakes, learned the hard lessons, and figured out what actually works.
Today, I use those experiences to help others navigate their own transformations faster and with less pain. Whether it's coaching a new engineering manager, helping a company optimize their hiring process, or transforming how teams make decisions, I bring practical, battle-tested solutions.
My philosophy is simple: Find the bottleneck, remove it, repeat. Real transformation happens when we focus on what matters most and execute with discipline.
Key roles and achievements throughout my journey
2023 - Present
Fractional & Coaching
Helping technology leaders and organizations break through growth barriers.
2023 - 2024
ViB.Tech
Led transformation from $26M services business to scalable SaaS platform.
2022 - 2023
Polymath
Led product development for Layer-1 blockchain and SaaS application.
2014 - 2017
Synaptive Medical
Led neurosurgery robotics product from concept to $20M first-year revenue.
2003 - 2008
PlateSpin
Built virtualization startup from scratch to successful $205M acquisition.
Where I can help you break through barriers
From idea to launch, I help teams build products that deliver real value and revenue.
Scaling teams from 6 to 40+ while maintaining culture and delivery excellence.
Finding and removing bottlenecks that slow teams down and frustrate everyone.
Helping technology leaders navigate transitions and level up their impact.
I've seen too many frameworks that look great on paper but fall apart in practice. I focus on what actually works in the real world.
Behind every technical challenge is a human one. I believe in developing people, not just processes.
Technology changes fast. I stay current while applying timeless principles that transcend the latest trends.
Quick fixes don't last. I help build systems and capabilities that create lasting transformation.
Based in Toronto, I work with technology leaders across North America and globally. Whether you're in San Francisco, New York, Vancouver, or anywhere else, I believe in meeting you where you are—literally and figuratively.
I'm always interested in connecting with fellow technology leaders who are passionate about building great products and teams, regardless of geography.
Whether you need help with a specific challenge or just want to chat about technology and leadership
